MIC DROP

YOUR PODCASTING JOURNEY STARTS HERE

Let me guess: You know you have a lot to say and that you're talented and smart, but…

Can you relate?

  • You feel like you need to be everywhere: TikTok, Instagram, Twitter, Pinterest, Facebook, Facebook GROUPS, Substack, and now Be.Real (?!)...the list goes on

  • You're trying to squish your best insights (the ones you’ve spent years developing) into an algorithm-friendly 30 second video

  • You're burnt out from the push to video asking you to always be "on" and "camera-ready”

  • You didn't go into business to spend MORE time at your desk fiddling with Canva carousels or Notes app screenshots just to be heard

What if I told you sharing your ideas, building connections and growing your business didn’t have to be so… HARD?

Here's the vision I have for you:

A world where you get to make your point, leave your mark, develop your body of work... and then log off.

One where you no longer have to be glued to your computer, constantly adjusting your ring light and fighting with your social media scheduler in order to connect with potential clients/customers, collaborate with people in your industry, scale your business and live a life of freedom.

🎤 Podcasting has a longer lifespan than social media posts? Social posts disappear or stop gaining traction after a few days max (like...48 hours max)

🎤 Podcast conversions and ROI are higher from the undivided attention listeners give - listening to someone for even 10 mins prompts more retention than being seen in a sea of content on social

🎤 Podcasts have better SEO - Google started ranking them as their own result in 2019. Social media assets don't rank well in SEO. It’s estimated Google has 63,000 search queries every second - imagine how many keywords come out of a podcast vs. a quick video or graphic?

🎤 Your podcast can become a library or resource - an evergreen wealth of knowledge for people to always refer back to

🎤 You can take breaks and pause and you'll still have an archive of information where clients can find you and build trust with you!

This is the world that’s possible with podcasting.

Chloe M. | Mic Drop ALUM
Host of "Dream Glow by Coco" Podcast

"I'm so happy I joined Chelsea in her Mic Drop course - I don't think my podcast would be here today if it weren't for this course"

Lynnette Wennerstrom | Mic Drop ALUM
Host of “It’s Astrological by Cosmic Moves”

"The best thing that I can take away from Mic Drop is my connection with Chelsea. Even afterward she really is our biggest cheerleader."

Podcasting Doesn’t have to be complicated

*SPOILER ALERT* IT’S UNDER A BED SHEET.

  • Have a podcast up and running, providing you with space to share nuanced ideas and conversations without having to squeeze into a 90 second video or 140 character tweet?

  • Share your worldview, giving you a chance to break down that theory you've been constructing in your head for years — whether it’s the relationship between Human Design and business decision making or the idea that astrology is self-care

What if I told you that in just 4 weeks you could…

  • Finally feel "tech savvy.” No, really — you won't clam up anymore when you read about "exporting audio files" and "compression rates" and "configuring your mic”

  • Speak with more confidence and find your voice, maybe even raising your hand first in that meeting, instead of waiting for someone to call on you

My point is: Wonderful things happen when you accept that your stories are valid and that you do, in fact have something to say.

THOUGHTS?

I know what you're thinking…

"I'm already spending hours a day on Reels and TikTok, there's no way I have time to do this too!”

Exactly, you're already spending hours a day...why not shift that time and energy into recording a podcast episode that will have better SEO, a longer lifespan and will continue to be relevant and accessible for years to come?

"The production is more complicated and time-consuming”

It’s true, podcast production isn’t always easy breezy — especially if you’ve never done it. In my experience, people get burnt out from podcasting because they don't have a system in place or they don’t know the tools that are available to them (like AI tools that will transcribe AND edit for you 🤯)

 And sure, it might take you 2 or 3 hours to get an episode live, but what if that turned into 2 new high ticket clients and saved you 6 hours a week that you usually spend trying to record the perfect Reels? With podcasting, you spend less time creating, yet produce more assets out of it. Win-win!

"I need to wait until I’m an expert in my field”

I get it: It’s scary to imagine asking for people’s undivided attention on their commutes, daily walks or while they do the dishes. But trust me, podcasting is not a medium that demands expertise — if it was, Spotify and Apple would be making you submit credentials.

Some of the top podcasters in the world, people making hundreds of thousands of dollars a month on Patreon, are regular people making some of the unprofessional content you’ve ever heard. Don't believe me? Watch this clip! Plus, an expert always starts as a beginner. You build expertise by doing this. Actions breeds confidence.

"Ok Chelsea but listen...I just don't like my voice.”

You're not the only one! A huge amount of Mic Drop participants start with this same thought about themselves and their voices. And the research agrees — studies have found that we often perceive our voices as deeper, and that audio recordings can make them sound thinner and more high pitched than they really are.

The good news? A) You get over it and B) Other people don’t hear you the way you hear yourself.

What makes Mic Drop the Ultimate Podcast Launch Course?

This online course will take you from idea to podcast launch. Here's the full breakdown:

    1. Finding Your Voice

    2. Things To Consider Upfront

    3. Naming Your Podcast

    4. Cover Art Tutorial

    1. Recording, Mic Recs + Sound Quality

    2. Recording Pointers + Software Walk-through

    3. Episode Structure and Planning

    4. Intros and Outros

    5. Finding Music + Transition Sounds

    1. Basic Editing 101

    2. Descript Software Walk-through

    3. Scheduling + Uploading Tips

    4. Submitting Your Show to Apple & Spotify

    5. Creating audiograms for promotion

    1. Sexy SEO for Chart-Topping Content

    2. Launch Strategy Outline

    3. Marketing + Promotion

    4. Understanding Podcast Analytics

    5. Content Repurposing 101

    1. Helpful softwares + royalty-free music sites

    2. Podcast Editing/Management Directory

    3. Podcast Swap Directory

    4. Podcast Content Planner

    5. Launch checklists + templates

    + so much more!

You get ALL this, plus:

  • 1 coaching + Q&A call per month (held on the third Wednesday of every month), where I’ll teach you everything from capturing the best audio to developing an outline to prevent you from rambling

  • A Mic Drop Community Hub on Slack, so you can work alongside other podcasters-to-be, and receive help from Mic Drop alum!

MIC DROP ALUMS

The House of Self-Care

HeartStream Musings

What It Means To Be Well

A Restless Soul

It’s Astrological by Cosmic Moves

Motherlover

The Violet Vulture

Cheers To Your Prosperity

The Yoga Moshpit

The House of Self-Care HeartStream Musings What It Means To Be Well A Restless Soul It’s Astrological by Cosmic Moves Motherlover The Violet Vulture Cheers To Your Prosperity The Yoga Moshpit

Mic Drop Testimonial

it’s time to start your podcasting journey

75% launch rate

75% launch rate

I’ve helped 25+ women to launch their podcasts.

I’ve helped 25+ women to launch their podcasts.

300+ episodes posted

300+ episodes posted



I’M almost Ready - But I have Questions!

  • Nope, that's the point of Mic Drop! To help take the seed of an idea, water it, and turn it into a sturdy sunflower of a podcast. Module 1 is all about figuring out what your podcast is about - bring ALL the ideas!

  • No - most people don't know how to edit, which prevents them from starting a podcast in the first place. That's why Module 3 is solely dedicated to editing!

  • Do you feel like you've been limited in the way you express yourself on social media due to short-form content? Are you burnt out from content creation? Feel like the needle isn't moving in your business? Not seeing the type of engagement you want on your carefully crafted content? If you answered “Yes” to any of these questions, podcasting may be your best next step. If you want a deeper dive and understanding of podcasting, check out this episode where I was a guest on Natalia Benson's podcast where I share the power of podcasting, and why it's such an amazing platform!

  • Nope! I used to record on the Voice Memo app on my phone in my closet. Any small space like a bedroom, closet, and even under your comforter are ideal (seriously). Plus, listeners appreciate the authenticity - nothing wrong with letting your kiddo jump in mid-sentence, or hearing Sparky the Scotty barking in the background. That's life!

  • Mic Drop was designed to move out of this headspace by walking you through every single tech element of podcasting. There are short tutorials broken out against each phase of podcasting, so you can digest the info and apply easily. Students usually leave Mic Drop saying the tech piece was WAY easier than they initially thought!

  • The course itself is broken up into 4 modules, designed to be followed on a weekly basis. After that, it depends on how often you publish your show and how long your episodes are. A host posting 2 episodes a week at an hour each will have a much different workload than someone posting bi-weekly 15 minute episodes.

  • To be honest, that’s the point of podcasting – it’s a growth tool! When you tap into your podcast as a content and business strategy, you not only grow those channels organically, you develop much deeper relationships with your listeners than you might have otherwise — even with tens of thousands of followers.

  • No! Several people have joined Mic Drop and use it as a creative hobby. That being said, there will be times in the course where I talk specifically about using a podcast as a strategy to grow business. And even those who start as a creative hobby sometimes find themselves wanting to monetize later, so the business approach still ends up being helpful in the long run.

  • In order to launch a podcast, you need a host site, editing software, and mic. You could record on your phone for free, and find free editing tools + host sites, so your total investment would be $0. However, most podcasters who are starting out buy mics ranging from $50-$99, and use software (for editing, transcribing, or creating graphics) that range from $10-$20/month.

  • Based on the launch strategy we cover in Mic Drop, this scenario is nearly impossible! We discuss how to increase ratings + reviews, promote and distribute on multiple channels for max visibility, and how to get your community involved to become super-listeners, who constantly share your pod in the group chat and IG Stories. I wouldn’t worry about analytics early on - I encourage you to focus on consistency + sustainability in the first few months of launching your podcast.

  • You have lifetime access to the course materials, for as long as Riffe Media LLC is in business.

  • Mic Drop includes:

    • 4 weeks of short, easy to digest training modules (see Module Breakdown in earlier sections of the page). I had ADHD babes in mind - no time for fluff, and can playback at 2X speed.

    • Notion templates, including a Launch Checklist, Podcast Planner, Episode Planner, Foundational Strategy Questions and more!

    • A resources list, showing you where to find music, podcast communities, newsletters and more.

    • A Podcast Swap Directory - full of podcasters open to doing interview swaps

    • A Podcast Editing / Management Directory, so you don’t have to scoure the internet for editors. Use my vetted list instead!

    • Helpful Softwares checklist to make finding the best software easy for you.

    • Chelsea’s 6+ years of expertise in the space anchored in each video.

  • Due to the nature of the course, and providing lifetime access, there are no refunds offered unless decided by Riffe Media LLC.

Ready to launch your own podcast?! start your podcast journey today