Courses
How to Monetize Your Creations and Skills
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You work HARD to create content that lands with your people. You’ve edited, designed, recorded, uploaded, downloaded, synced, published, scheduled, and stitched your heart out. Whether it’s your weekly podcast, vibey vlog YouTube Channel, captivating IG feed, or ROFL TikToks, it’s time to get paid (in real money, not “exposure”).
This training provides in-depth advice on how to effectively monetize your content. Chelsea’s experience spans from 6+ years in the influencer + content marketing industry, a Master’s in Digital Media + Storytelling, and 5+ years of running her own podcast, “In My Non-Expert Opinion” - this video contains everything Chelsea knows about the industry, and shares exactly how you can break into it.
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The media landscape and where exactly your content fits in
How to monetize your content creation skills
How to craft a standout media kit
How to customize packages for partners
How to Pitch and find the right partners
The art of following up to land the deal
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60-minute training video
Understanding Your Listener to Build a Magical Community
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Building a strong online community is VERY different from putting yourself on a pedestal and hoping people listen to you preach. Community focuses on people linked by common characteristics, interests, values or philosophies.
It can seem a challenging task, but building a strong online community can help grow your brand and foster connections with your audience. By working with your community, you can build a loyal following that will help spread the word about your brand.
When you know how to build a community, magic happens. Abracadabra!
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The difference between audience vs. community
Why community is important
Why your social media followers aren’t necessarily a “community”
How to attract your ideal community members
Where to host your online community
Making new members feel welcome
Engaging - no ghosting!
Sustaining your community
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60-minute training video
Sexy SEO for Chart-Topping Content
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SEO (Search Engine Optimization) is the poster child for working smarter, not harder. When you nail your SEO, your content works for you while you sleep. No need to be active on social media 24/7!
If you want to increase traffic to your website and improve your content strategy skills tenfold, this training is perfect for you.
Bye bye hours on Canva and Reels, hello SEO!
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Understand the basics of SEO and why it might be the missing puzzle piece in your content
Find the most effective keywords and implement them
Analyze your competition
Create engaging content that appeals to everyone in your marketing funnel (which is key to attracting new customers AND retaining old ones)
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60-minute training video
PITCH YOURSELF AS A GUEST
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Being a guest on podcasts is the most underrated golden ticket to increasing online traffic, sales, visibility and build trust and credibility. Pitching yourself as a guest for someone’s podcast is the first step. This course will teach you exactly how to ace your pitch and prompt podcast hosts to say “WHOA, we HAVE to book them!”
Pitch Yourself as a Guest provides practical advice and real-world examples to help you improve your pitching skills and secure your dream podcast guest spot. Happy pitching!
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How to research the podcast host
Make warm, fuzzy connections vs. icy cold emails
Craft a compelling email that stands out in the host’s inbox (hint: A+ subject lines are key)
The importance of being specific in pitches vs. copy/paste methods
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60-minute training video
Interview Like Oprah
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Interviewing is an art and a skill that not only will allow your listeners to become deeply invested in your guests’ story, but it can unlock opportunities you couldn’t even dream of. Nailing an interview could lead to:
Major trust with a guest resulting in them hiring you on the spot
An invitation to guest speak on a major podcast
A slot at an upcoming industry panel
A dreamy partnership/collab opp
New clients banging down the door to work with you
A rocket-boost of self-confidence
Post-training you’ll be interviewing like Oprah herself, with journalist-like preparation and sky-high confidence!
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The importance of creating a safe space for your audience to open up
How to be mindful of language and nonverbal cues
How to gather effective feedback
The skill of tailoring content to meet the needs of your audience
Advice on managing emotional guests during interviews to ensure a successful outcome
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Video training
Finding & Contact A Guest video training
Podcast Guest Pitch Template
Pitch Follow-up scripts
Pitch Tracker
Red-Hot Interviewing Tips
Media Kit Example
MIC DROP
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The ultimate podcast launch course. In as little as four weeks this online course can take you from idea to podcast launch.
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MODULE 1:
Finding Your Voice
Things To Consider Upfront
Naming Your Podcast
Cover Art Tutorial
MODULE 2:
Recording, Mic Recs + Sound Quality
Recording Pointers + Software Walk-through
Episode Structure and Planning
Intros and Outros
Finding Music + Transition Sounds
MODULE 3:
Basic Editing 101
Descript Software Walk-through
Scheduling + Uploading Tips
Submitting Your Show to Apple & Spotify
Creating audiograms for promotion
MODULE 4:
Sexy SEO for Chart-Topping Content
Launch Strategy Outline
Marketing + Promotion
Understanding Podcast Analytics
Content Repurposing 101
TECH + RESOURCE LIBRARY:
Helpful softwares + royalty-free music sites
Podcast Editing/Management Directory
Podcast Swap Directory
Podcast Content Planner
Launch checklists + templates
+ so much more!
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TRAINING
4 modules packed with short, easy to digest training videos
NOTION TEMPLATES
Launch Checklist
Podcast Planner
Episode Planner,
Foundational Strategy Questions and more!
RESOURCES
Resources to find music, podcast communities, newsletters and more
A Podcast Swap Directory
A Podcast Editing / Management Directory
Helpful Softwares Checklist
Chelsea’s 6+ years of expertise
You’ve launched a podcast - F*CK YES! You’ve figured out recording and editing (congrats - that’s no joke). You post consistently… but something is missing.
Whether that’s growing your community and having expansive conversations on a regular basis, nailing interviews like a seasoned talk-show host, or pitching yourself for podcasts as if you have a Master’s in Public Relations, you’ll learn all the skills needed to become a black belt with podcasting and content creation in this course library.
I’M CHELSEA - your digital teacher, cheeky Podcast Host of In My Non-Expert Opinion, industry-renowned Podcast Strategist & ever-evolving entrepreneur. I travel non-stop (29 countries and counting), and am a passionate Aquarius Sun & Reflector.
I want to help you create more, in a less complicated way.
When you learn a new skill, you’re building your creative competence, expanding your digital prowess, and adding tools to your toolkit that will continue to reap you returns, instead of investing your energy into relying on someone else.
In short, you’re building recession-proof skills to last you a lifetime.
Our CLIENT WINS
COURSES
Frequently Asked Questions:
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You have lifetime access to the course materials, for as long as Riffe Media LLC is in business.
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Due to the nature of the course, and providing lifetime access, there are no refunds offered unless decided by Riffe Media LLC.
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Yes! As soon as you purchase, you’ll receive an email with instructions to access through ThriveCart. If you have any issues - please email team@chelseariffe.com.
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All courses are self-paced, with no live components. If you want real-time support, book a discovery call and let’s chat about how I can help!
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Because all courses are self-paced, there is no personalized real-time support. If you want more support, book a discovery call and let’s chat about how I can help!